Does blockchain really have marketing potential?

The most significant blockchain marketing potential seems to be in *trust* and veracity in analytics. It's a public ledger that allows marketers to be assured ads are placed as promised (i.e. in programmatic) -- but it might also keep corporate communications honest.

What is blockchain and what is its impact on marketing?

Blockchain is a disruptive technology that is being embraced in as varied scenarios as financial systems to communications. The way that blockchain (AKA distributed ledger technology) can be applied on the Internet means that an impact on digital marketing is inevitable. We explore what has happened already, what is likely to happen and what you can do about it to prepare your business and ...

What does blockchain mean for marketers?

What does Blockchain mean for marketing in the future? This means that marketing will move away from services like Google and Facebook. These two giants will no longer have a duopoly in digital advertising. Blockchain marketing will level the playing field, letting marketers work for less.

How can marketers use blockchain?

Today, marketers often try to get access to customer data by paying third-parties (like Facebook) to share information. But blockchain could allow merchants to use micropayments to motivate consumers to share personal information — directly, without going through an intermediary.